You can call up Giphy GIFs in Twitch, enterprise apps like Slack and Quip, and (after ironing out a little controversy with how well GIFs were being vetted) on Snapchat and Instagram, among others. On the side of Giphy, though, this is the latest of a string of integrations that it’s used over the years to expand its reach. The spokesperson said that this is the first partnership for TikTok - owned by China’s Bytedance - to integrate a third-party GIF/Sticker content into its platform. “We’re excited to continue enhancing our creative tools with this integration,” she continued, “as well as share some of TikTok’s most iconic memes with GIPHY keyboards everywhere!” TikTok tells me that this is not a commercial deal: there’s no money exchanging hands, a spokesperson said in an email.
TikTok is the breakout hit in social media apps at the moment - it’s currently ranked first in entertainment, and 12th overall in terms of download popularity on iOS, and 8th on Android in the US - and today it’s starting a partnership that should give it an even wider profile, with the added benefit of bring another key tool in for creators on the platform to use: the app is now working with Giphy, the GIF platform, to make it possible to import Giphy GIFs, specifically its animated Stickers, into TikTok posts, and at the same time, to be able to create new GIFs for Giphy based on what you are doing in TikTok.
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